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The website gaafs.org states the following, "Its hard to believe it is the end of February and we are already seeing the beginnings of GA spring." We viewed that the webpage also stated " Many of us will be gearing up for seasonal sampling or the beginning of spawning activities at the hatcheries before we know it." It also said " I always enjoy this time of year as it feels like a new beginning for many things, and this year includes my new beginning as President for this fantastic group. The Georgia Chapter of the American Fisheries Society GA-AFS was formed in 1986." The header had Georgia Chapter as the highest ranking search term. This keyword is followed by AFS, GAAFS, and Fisheries which isn't as urgent as Georgia Chapter. The other words they used was American Fisheries Society. Southern Division is included but will not be understood by search parsers.